August 2010
1 post
Should You Treat Your Donors Like Your Customers?
brianfoo:
Buying a product and making a donation are two very different things. When I am buying a product, I am told how much it costs and I can shop around for the best price. When I am making a donation, it is usually for an arbitrary amount, perhaps guided by a recommended donation amount or a very large fundraising goal. Additionally, when I’m buying a product, I can read customer...